When investing in early-stage businesses, it is important to try to find a good balance between risk and return.

One way to reduce risk is by diversifying your investment portfolio, for example, based on the industry, geography, and/or the lifecycle stage a business is in. A more mature business will most likely generate less return but at a lower risk compared to a company that has just started operating.

Investing in new and growing markets means keeping an eye on trends across the world in order to find those investment opportunities that fit your investment profile best and that provide you a decent return on your investment.

Eureeca provides investors the opportunity to invest in a wide variety of growth-oriented businesses and build a diversified portfolio in early-stage companies.

Investing in new and growing markets means keeping an eye on trends across the world in order to find those investment opportunities that fit your investment profile best and that provide you a decent return on your investment.

In today’s blog, we’re going to explore the eCommerce sector. As a market, eCommerce has experienced explosive growth over the past few years. Indeed, the global e-commerce market is forecasted to reach $4.89 trillion in 2021.

To put that into perspective, consider that 2 years ago just 13% of global sales were made from online purchases. Today, that number is expected to reach 19.5% in 2021. eCommerce is pervasive in our day-to-day lives. Think about the last time you needed a new outfit or a new pair of headphones. You likely hopped straight onto your phone to check out your options in online stores. 

As a market, eCommerce has experienced explosive growth over the past few years. Indeed, the global e-commerce market is forecasted to reach $4.89 trillion in 2021.

The Middle East, in particular, is one of the fastest-growing eCommerce markets in the world. In the Gulf States alone, eCommerce grew from $5 billion in 2015 to $20 billion in 2020, with some analysts predicting profits of $48.8 billion in 2021.

It’s not hard to see why. Consumers are now given unprecedented levels of convenience, with access to hundreds of goods and products from fashion and homeware to gaming and technology. 

At Eureeca, we recently had the pleasure of interviewing two founders in the eCommerce space who are raising funds on the Eureeca platform. Read on to find out more about their plans in this exciting market. 

Our first interview is with Aziza Zagbani, Co-Founder & Creative Director of CBEAUX. CBEAUX is a virtual shopping mall that focuses on runway looks and the latest fashion statement pieces.

Q: What problem does your company solve? 

A.Z: We solve multiple consumer problems with the CBEAUX platform. We address a lack of styling tailored to the region and deliver products that are curated for women in the Middle East. We ensure the highest quality by running one line, which gives our customers a full fashion solution; the whole outfit at excellent price points. As co-founders, we’ve also been in the region for over ten years, meaning we have deep knowledge of the consumers and the region itself. 

Q: What makes your company unique in your market? 

A.Z: We are a mono-brand platform, made for women, by women. We established that dresses were the most popular solution in the market and so we tailored our business to that. Our products are all dresses – a one-piece solution curated impeccably.  

CBEAUX: We are a mono-brand platform, made for women, by women. We established that dresses were the most popular solution in the market and so we tailored our business to that. Our products are all dresses – a one-piece solution curated impeccably.

Q: What made you decide to approach Eureeca?

A.Z: Eureeca was recommended to us by our business partners. We saw others reaching a huge database of investors via Eureeca and we wanted to be a part of that. It’s important to us to get investors who add value, and who could eventually be on our board of directors. Eureeca seems to reach this quality of investors. 

Q: Where do you see your business and market in 2 years?

A.Z: Expanding into UAE, Saudi Arabia, Kuwait, Egypt, and Qatar. We aim to penetrate the Middle East and dominate the market, so we will be building a presence across all these areas. There is also huge potential to expand with maternity and breastfeeding apparel, meaning that our market will only continue to grow. 

Q: What are you most proud of in the years you have been operating? 

A.Z: Our successful launch and execution with a strong focus on customer service and experience. Each of our orders is personalized, and it truly adds to the customer experience. We’ve added our own scent, branded packaging, and personalized follow-up. 

Q: You have the funds raised – what is the first thing you do? 

A.Z: Two things: capitalize on our stock and enhance our marketing.

 

Interested in learning more about CBEAUX? They are actively fundraising, view their proposal here.

 

Our second interview is with Dr. Maryam Sulaiman, CEO of 2071Mall.com. This company is a virtual mall that takes users beyond simply getting what they need, into a future-focused shopping experience. 

Q: What problem does your company solve? 

Dr. M.S.: We aim to go beyond the traditional eCommerce structure, which involves simply searching for a product in a catalog. 2071Mall.com creates an interactive, full, virtual mall experience for the customer through eCommerce. 

2071Mall.com creates an interactive, full, virtual mall experience for the customer through eCommerce. 

Q: What makes your company unique in your market? 

Dr. M.S.: At 2071Mall.com, users receive access to personalized help, high-quality items, great deals, and products, all with the virtual look and feel of a real mall. In terms of products, just like a physical mall, we offer everything from groceries to digital cards, books, gaming, and more.  

Q: What made you decide to approach Eureeca?

Dr. M.S.: It was really important to us that investors have a good customer experience and investing journey. Eureeca delivers this and more, with clear transparency and authentic interaction with the investors. 

It was really important to us that investors have a good customer experience and investing journey.

Q: Where do you see your business and market in 2 years?

Dr. M.S.: Our goal is to be a unicorn company by 2023. eCommerce in UAE is growing rapidly at the moment and is predicted to reach a value of $1 billion by 2022. We believe that we can match that growth. We’re also looking to expand, with new offices in Abu Dhabi.  

Q: What are you most proud of in the years you have been operating? 

Dr. M.S.: Closeness to the customer and continuous innovation are our main strengths. 

Q: You have the funds raised – what is the first thing you do? 

Dr. M.S.: Our primary focus is enhancing our investments into our unique technology and then using funds to launch that with a sophisticated marketing plan that includes digital and influencer marketing.

Interested in learning more about 2071Mall.com? They are actively fundraising, view the proposal here.

If you’re interested in exploring even further, you can take a look at the broad range of investment opportunities on offer today by clicking this link. If you have any questions or comments, or just want to say hello, you can always get in touch via our contact form.

 



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