#startuptok #investors #easytopitch #cac #customeracquisitioncost #priyankamadnani
Investors consider customer acquisition cost (CAC) as one of the essential elements of their investment decision-making process. Many new entrepreneurs may not consider how valuable, such a metric is for their venture, whether or not they are seeking investment. For an investor, it demonstrates the short- and long-term viability of the venture.

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